Nobody Likes Broken Bones

THE PROJECT

Amgen tasked us with creating a multichannel direct to consumer campaign with the aim of raising awareness of potential implications of untreated osteoporosis.

The ‘Nobody Likes Broken Bones’ campaign was created with the target of driving 40,000 GP visits from pre-qualified people at risk of osteoporosis.

WHAT WE DID

Strategy | Creative strategy | Multi-channel tactical plan | Copywriting | Photography | Graphic design | Web design