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Wish I knew Then What I Know Now

THE PROJECT

To increase awareness of cow’s milk allergy (CMA). Early treatment with Neocate can lead to significantly improved health outcomes for infants living with CMA.
Through market research, we identified that families living with CMA were emotionally drained and blaming themselves for their child’s illness. We created a campaign exposing CMA and urging early diagnosis.

WHAT WE DID

Multi-channel tactical plan | Medical writing | Creative strategy | Digital awareness campaign | HCP support materials

CLIENT

Nutricia (Danone)

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Where you'll find us

21/26a Lime Street
Sydney NSW 2000
Australia

Arterial adheres to the ethical standards set out in the Medicines Australia Code of Conduct.