Amgen tasked us with creating a multichannel direct to consumer campaign with the aim of raising awareness of potential implications of untreated osteoporosis.

The ‘Nobody Likes Broken Bones’ campaign was created with the target of driving 40,000 GP visits from pre-qualified people at risk of osteoporosis.

Strategy, creative strategy, multi-channel tactical plan, copywriting, photography, graphic design, web design

An online and radio campaign that asked men if they were a ‘More Than Once a Night Man‘ in order to raise public awareness of the symptoms of benign prostatic hyperplasia (enlarged prostate) using a light-hearted approach.

Strategy | Creative strategy | Multichannel tactical plan | Copy writing | Script writing | Creative campaign including owned digital media (YouTube, Facebook, website) and paid media (radio, print, outdoor) | Video production

We were tasked with the development and delivery of a comprehensive strategic plan to achieve the objectives of the Federal Government’s Biosimilar Education Grant. We successfully launched the Biosimilar Hub in time for Australia’s first Biosimilar Week. The Hub encourages HCPs to join the discussion and provides access to a full suite of high quality, original content on biosimilar medicines.

Market insights | Strategy | Brand development | Creative | Web development | KOL interviews | Stakeholder engagement | Medical writing | HCP and patient support materials | Accredited medical education | Exhibition design | Interactive customer journey with polling

Arterial was entrusted to undertake the development of the world-first accredited neuroendocrine tumour (NET) medical education with delivery scheduled for World NETs Day 2019. Following increased awareness and a positive response from stakeholders and participants alike, the 4-hour online course was accredited and launched in New Zealand courtesy of our New Zealand office.

Creative | Patient interviews and filming | Steering Committee liaison | Medical writing | Accredited medical education

Following regulatory changes to the prescribing of some pain medications, Arterial was approached to develop and deliver a practical, accredited online activity focussing on the holistic management of the complex sociopsychobiomedical issues that characterise chronic non-cancer pain (CNCP). Filled with useful clinical practice advice from our KOL, Managing Painful Conversations addresses the clinical dilemma of CNCP in general practice.

Creative | Web development | KOL interviews and filming | Steering Committee liaison | Medical writing |Accredited medical education

We were engaged by Sanofi Pasteur to create a global public awareness campaign on vaccination safety. The goal was to counter unfounded concerns about vaccination – promoted by the anti-vaccine movement – and to encourage people to discuss the topic with their GPs. The target outcome was to increase levels of vaccination in children and adults.

Strategy | Multi-channel tactical plan | Medical writing | Web Development | Creative campaign | Brand development | HCP support materials

Arterial was assigned the responsibility of bridging the gap in real-world experience regarding the use of Janus kinase (JAK) inhibitors in clinical practice. This involved aligning strategic objectives and key messaging with insights from renowned Australian rheumatologists, who shared their perspectives on the key challenges specialists face in managing rheumatoid arthritis today.

Creative | Web development | KOL interviews and filming | Steering Committee liaison | Medical writing

Arterial were tasked with the development and delivery of a comprehensive consumer and HCP website for Australian and UK residents, focussing on increasing the awareness, and access to, pharmaceutical grade medicinal cannabis in general practice. Concurrently, Arterial also undertook the development and delivery of an accredited online activity discussing the use of non-intoxicating medicinal cannabis in the management of treatment-resistant mental health conditions.

Creative | Web development | KOL interviews and filming| Steering Committee liaison |HCP and patient support materials | Medical writing |Accredited medical education

To increase awareness of cow’s milk allergy (CMA). Early treatment with Neocate can lead to significantly improved health outcomes for infants living with CMA.

Through market research, we identified that families living with CMA were emotionally drained and blaming themselves for their child’s illness. We created a campaign exposing CMA and urging early diagnosis.

Multi-channel tactical plan | Medical writing | Creative strategy | Digital awareness campaign | HCP support materials

To increase awareness of Pompe disease among cardiologists, neurologists, respiratory physicians and genetic disorder specialists; and to educate specialists and patients on the management of Pompe disease.

Multi-channel tactical plan | Medical writing | Creative strategy | Electronic detail aids | Digital awareness campaign | Patient and specialist support materials