ARTERIAL
CONSUMER
We work with OTC brands to create robust strategies and develop innovative and engaging promotional campaigns that ensure the support and recommendation of healthcare professionals.
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Brand Building
A unique brand development process specifically designed to meet the specific requirements of the Consumer Healthcare industry.
Advertising
A long track record of developing strong key visuals and brand communications from scratch or adapting from consumer comms.
Strategic Planning
Insight-driven strategy development designed to evaluate and exploit a brand’s differential advantage and to creative a competitive edge.
Trade Shows / Promotional Meetings
Expertise that covers every aspect of the production of promotional meetings including content planning, stand design KOL and meeting management and running of promotional activities to drive interest, showcase brands and deliver key marketing messages.
Content Strategy and Development
In house medical and creative writing teams that work with a digital strategy team to develop and publish engaging content for healthcare professionals.
Media Planning and Buying
Experienced media planning to recommend, plan and buy the most effective mix of media to reach and engage your target audience.
KOL Management
Identification and assistance in the management of Key Opinion Leaders when used in speaker events, promotional activities, educational programmes or advisory boards.
CME/CPD and QCPP Programmes
Accredited providers of Continual Professional Development programs with a wide range of programmes having been developed for the Guild, PSA and RACGP
Creative Strategy
A handpicked creative team of writers, art directors, designers, video/animation directors and editors to develop, adapt and implement compelling brand communications.
Consumer Programmes
Engaging patient programs that can be implemented in pharmacy including conceptual development, material development, digital requirements, logistics, 3rd party support and reporting.
Medical Writing
In-house team that includes three PhDs and boasts wide ranging experience and expertise in multiple therapeutic areas.
Video Production and Animation
Our writing, production and editing expertise extends to the production of broadcast advertising, KOL shoots, online content, 3D animation and conference video.
Insights
Significant time each year is spent on the road with client sales teams, holding regular HCP round tables and interacting with Peak bodies, NGOs and Government Departments to ensure that our programmes are based on real world insights.
Shopper Marketing
We integrate traditional HCP and digital marketing activities with a robust understanding of the Shopper Marketing Process to develop a marketing mix that integrates the HCP in campaigns that are not only consumer focused but take into account the needs of the shopper.